About Masar

We offer technology products, services and solutions on an enterprise scale, translating business requirements into realizable, dynamic IT solutions.

Who We Are

Masar is a solutions provider that provides tangible solutions across essential areas of enterprise computing: unified communications, unified collaboration, audio-visual, infrastructure and information security.

With over 20 years of cross-domain expertise since our formation at the turn of the millennium, we are passionate about creating value in all that we deliver. With more than 100 passionate team members, our strength, experience and expertise is drawn from 350 world class partners spanning across 50+ countries supporting 300+ enterprise customers. And we are only just getting started.

We empower our partners, vendors and clients with the next generation of technology that delivers results for them today. We add value at every stage from consulting, sales, marketing, channel development, implementation to support and training. We build true partnerships, so clients get the maximum value on their investments. We go the extra mile, so they don’t need to.

A winner of multiple industry awards, Masar is one of the leading VADs across the Middle East and Africa. With dedicated offices in United Arab Emirates, Saudi Arabia, Morocco and an expanded presence in Nigeria, Ethiopia, and Algeria, Masar works through its growing network of channel partners in over 50 countries across the region. With new technologies and solutions driving the pace of change of businesses in the region, Masar has built a successful business by drawing on the best of global solutions. Uniquely in the region, its combination of full support for its channel partners and market-leading solutions from emerging technologies provides Masar’s partners and their customers alike with the full confidence to invest in integrated next-generation IT and networking solutions.


Founded in 2000, Masar is one of the leading solutions provider across the Middle East and Africa (MEA) regions, with three dedicated offices in United Arab Emirates, plus others in Saudi Arabia, Egypt, Kenya, Morocco and the UK. It also has an on-the-ground presence in 17 countries region-wide, through an expanding network of more than 500 channel partners, offering an extensive portfolio of industry-leading solutions.

With new developments in technologies and solutions setting a fast pace for regional businesses, their competitive edge increasingly comes from exploiting new opportunities ahead of their rivals.

Masar has been able to establish itself quickly and successfully in this competitive environment by drawing on the best of global solutions, and has seen a phenomenal double digit revenue growth each year since its inception.

Awards and Recognitions

A track record of consistent excellence for over 19 years. Nothing says it better, than when our customers, industry, media and analysts recognize us for our merit. Consistently ranked as the region’s leading VAD for our service excellence, technology innovation and pivotal role in growing the success of our customers and partners, we have only one response. ‘Thank you’.